AT&T "Jason-Like" Email

AT&T wanted to send relevant emails to their business customers through up-to-date preferences, despite the customers' tendency to avoid filing out forms. We created a sleek and simple preference center for members that gracefully revealed the questions while keeping a visual tally of their preferences–which we also optimized for mobile to increase overall form completion. Once launched, the clickthrough rate was an astonishing 140% higher than the control version, with a 32% lift in open rates vs. the control. And here's something very Acxiom-like: The Internet Advertising Competition (IAC) just named this the year's Best Email Message Campaign and the Best Telecommunication Email Campaign.

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