Bing Member Newsletter
Having raised the bar on relevancy in search, Bing needed communications that built on that promise. We developed a newsletter that, with a single focus and featuring timely themes and content, set the record for the highest open rate to date at over 45%. In addition, the client was delighted by the over 1 million search queries the newsletter drove. Performance far surpassed expectations, and even exceeded the free song download promotion that ran in December 2010.
2011 OMMA Award Winner
(Best Email Campaign)
2011 DMA International ECHO Awards
ECHO Leader (5th Place)
