Golden Nugget.com Site Revamp

Faced with a legal deadline to rebrand its newest purchase, TrumpMarina, as Golden Nugget Atlantic City, this gaming and hospitality client was looking for a design that would resonate with their blue-collar clientele. With increased bookings through the site a primary goal, the new design emphasizes and streamlines the process. Our approach employed current best practices, CSS layouts, semantic markup and web fonts for navigation and headers giving search engines more indexable content. Social media is also elevated on the page, since these channels provide timely content that drives people back to the site.

2011 OMMA Award Finalist
(Travel & Tourism)