How do you deliver highly relevant e-newsletters to your business customers? We created an award-winning interactive profile tool that gathered information from HP's business customers and then generated a preview of a newsletter as they submitted their preferences. The ability to create a customized newsletter in real-time was met with an amazing 60% completion rate as well as a dramatic increase in subsequent engagement.
Award Of Distinction (Silver) for Online Advertising & Marketing
(Communicator Awards)
Award Of Distinction (Silver) for Marketing Effectiveness
(Communicator Awards)
Best Email Awards (Finalist)
(DPAC Awards)