Kaiser Permanente Strength in Numbers
Even market leaders can benefit from raised awareness. Kaiser Permanente asked for our help in reaching out to undecided healthcare seekers. We created banners and a Flash landing page that highlighted Kaiser's powerful research findings, along with the many ways members "Thrive." Clickthrough rates blew past expectations, and exposure to the campaign raised purchase consideration by over 10%. The campaign also went on to win 6 major awards based on creative and performance-including Best Healthcare Online Campaign from the IAC.
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