Sun APAC Re-Engagement

How do you re-engage customers who have fallen away-especially valuable B2B customers in the APAC region? You give them a global interactive experience so compelling they can't help but raise their hands. Our efforts were rewarded with a stunning 300% increase in response and an equally impressive 50% completion rate. The 5 major marketing awards, which included being named Best Email Campaign of the Year at Marketing Sherpa and ad:tech, were merely icing on an already delicious cake.

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