Windows Live ID

People need tools to help them untangle the intricate web of their personal communications. We seamlessly blended three different Microsoft properties (Windows Live Hotmail, Messenger, and Bing) in one joint communication that promoted three mobile apps. We rolled out four different hero images (one for each property and one general hero that unified all three). Using a compelling concept to entice users, we drove high levels of engagement, with the general hero concept doubling the performance of the individual heroes.

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